High-profile roles are not just targeted, but also impersonated to get employees to perform certain administrative actions, like executive phishing (also known as CEO Fraud) used to trick users into sending wire transfers from company accounts. However, therein lies the rub as there are a variety of phishing attack types (more on that a little later) that while similar, exhibit slight variations behind their attacks.ĭepending on what attackers are looking to achieve, phishing attacks have been modified to scope targets more granularly. Well, the same thought process drives social engineering, meaning that threat actors are going after quantity, looking to cast as wide a net as possible to target as many users as they potentially can. Given the choice, who wouldn’t prefer to work less and earn more instead of working harder just to earn the same amount? Just a knack for making the threat appear convincing enough so that victims will perform the action(s) being requested of them. Simply put: for the relatively little effort put in, attackers reap a comparatively high level of success.Īlso, it doesn’t require expert or even intermediate-level cybersecurity skills. Social engineering requires little in the way of resources, reconnaissance or planning on behalf of the threat actor, yet the payoff is impressively high. Let’s start on this path with social engineering and phishing, shall we? Why social engineering is so effective?
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